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Lifestyle & Trends - Business & Career

What do IT professionals do when viruses attack?

Before computers even started making their way into people's homes, programmers were writing "viruses" that could cripple entire systems. Here is an inside look into what experienced IT professionals do when their networks are attacked by viruses.

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Going back to college? Chase your passion, not a paycheck

Given current economic conditions, it's no surprise that many people are considering going back to college either to pursue a more advanced degree in their field or to change fields altogether. There is a process you can follow to be smart about returning to college.

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Simple steps that can help to build a small business brand

The excitement of owning your own small business is matched only by the challenge of making sure people know about it. From the day you hang out your shingle - often a digital shingle these days - you're faced with an uphill battle to build recognition. The good news is that it takes just a few simple steps and some dedication to build a brand around your business.

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Refresh your resume for optimum performance

Is your resume working for you? There's never been a better time to take a close look and make sure it is. With today's high rate of unemployment, many Americans are competing in a tight job market. Will your resume grab the attention of a prospective employer?

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A good website is a necessity for any business, large or small

If you run a successful mom-and-pop shop, outstanding service, great customer relationships and word-of-mouth marketing are your trademarks. As we become more reliant on the digital world, it's important to connect with your customers in meaningful ways through the use of technology. The best way to do that is through your website.

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What you need in your new business start-up kit

Few times are more exciting than when you're just about ready to launch your new business. The potential and possibilities seem almost endless, but it can be nerve-wracking too. You may have been planning your foray into business ownership for years, but in the weeks before you take the big leap, you need to make sure that you're truly ready to handle the business that will be coming your way.

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Women's finances: Embrace the power of the purse

Every woman should have a healthy relationship with money, but the reality is that many women still heavily rely on men to handle their finances. Now is the time for women to break out of the traditional role and take action to gain financial independence.

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Five things small businesses can do to make marketing pay off

In shaky economies, companies that invest in their marketing often come out on top. But for small business, making these investments often feels risky. Not only are time and resources tight, many small business owners feel they lack the knowledge to make the marketing choices that provide a return. In fact, figuring out "what works" is the top marketing concern for nearly 80 percent of small business owners.

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How to answer job interview questions and be prepared

Job interviews can be filled with anxiety if you are not prepared for the questions and the answers. Preparing for your job interview is a lot more than updating your resume and getting a haircut. Doing your homework is critical to your success. To prepare for a job interview, here are a few questions you should be expecting.

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Demystifying massage: How to choose what's right for you

Massage is no longer a luxury reserved for the wealthy. Growing public awareness of massage's benefits for alleviating a number of health problems - from stress to arthritis pain - and greater availability of services have made massage therapy accessible and affordable to a much broader spectrum of consumers than ever before.

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