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WSMH FOX 66 :: News - News at Ten - Cheesepocalypse: Velveeta shortage looms as Super Bowl approaches
Cheesepocalypse: Velveeta shortage looms as Super Bowl approaches

This could be a problem ahead of the Super Bowl on FOX: Kraft Foods is running low on Velveeta.

It's
almost a requirement for football, especially the playoffs: a bowl of
melted cheese blended with salsa. But this February, you may be out of
luck because of a possible Velveeta shortage.

AdAge broke the news
after receiving reports of a shortage at some East Coast grocery
stores. In Brooklyn, a grocer says they're not expecting shipments until
February because of a plant issue. Super Bowl XLVII will be played in
New York on Feb. 2.

"Given the incredible popularity of Velveeta
this time of year, it is possible consumers may not be able to find
their favorite product on store shelves over the next couple of weeks,"
Kraft's spokesperson Jody Moore told Ad Age. "Our retail customers are
aware of the situation and we expect it to be a short-term issue. It's a
short-term issue amplified by the fact that this is a key time for the
brand."Cheesepocalypse: Velveeta shortage looms as Super Bowl approaches

Wednesday, January 22 2014, 02:08 PM EST

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