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Keurig, other brands pull ads from Fox News' 'Hannity' following Roy Moore coverage

FILE - In this March 18, 2016, file photo, Fox News Channel's Sean Hannity speaks during a campaign rally for Republican presidential candidate, Sen. Ted Cruz, R-Texas, in Phoenix. (AP Photo/Rick Scuteri, File)

After Fox News' Sean Hannity received criticism for his coverage of sexual misconduct allegations against Senate candidate Roy Moore, multiple brands declared their intent to halt advertisement of their products during his show.

The announcements by Keurig, 23 and Me, Realtor.com, Eloquii and Nature's Bounty sparked discontent among fans of the host, who took to social media to call for a boycott of the companies.

The hashtag #BoycottKeurig was trending on Twitter Sunday; some users posted in support of Hannity, while others sought to express their approval of the brands' decision.

Roy Moore, running for Senate to represent the state of Alabama, faces sexual misconduct allegations detailed in a November 9 Washington Post article. The women interviewed said Moore, then in his 30s, pursued sexual relations with them while they were teenagers; allegations which Moore has since denied.

On his show, Hannity covered the scandal November 9 by asking his audience to give Moore the benefit of the doubt. He also seemed to discredit the alleged victims, asserting that "none of us know the truth."

“Every single person in this country deserves the presumption of innocence,” Hannity said. “With the allegations against Judge Moore, none of us know the truth of what happened 38 years ago.”

Fans of Hannity have criticized the brands for what they see as a condemnation of free speech, and said they will stop patronizing the companies. Others have expressed support for the move -- even going out to purchase Keurigs in a sign of solidarity.

While none of the brands cited the Moore coverage as the reason for their decision, each made the announcement following calls from their Twitter followers to reconsider advertising.

"We've received inquiries RE: advertising on Hannity," 23 and Me posted to Twitter Friday. "We are not running TV advertising on Hannity. We continue to closely evaluate where we advertise."

Keurig responded to a tweet by a concerned follower, replying: "Thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."

This isn't the first time companies have pulled advertising from "Hannity."

Nonprofit media watchdog Media Matters called for companies to reconsider their sponsorship in August.

Shortly after, Cadillac and E-Trade decided to stop advertising during the show, citing Hannity's coverage of the white supremacist rally in Charlottesville, Virginia, CNBC reported.

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